Multiple Licensing agents appointed for ‘Totally Spies!’

Banijay Kids & Family announced the appointment of three licensing agents for the iconic franchise Totally Spies!

France, EMEA, US, Benelux, Brazil and Nordic

The hit series returns to screens later this year with a seventh season airing on M6/Gulli (France), Discovery Kids LatAm and across EMEA and the US on Warner Bros. Discovery. License Connection will manage the licensing agreements for the Benelux countries, Lotus Global Marketing will represent the brand in Brazil and LIT Licensing Agency will cover the Nordic countries.

The international licensing programs will target both the existing adult audience and the new series' target audience of 6-9 year olds.

Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family, say: “Totally Spies! already has a significant fanbase and there is huge potential for dynamic, original and exciting brand extensions. It has already been generating significant interest from the licensing industry, and with License Connection, Lotus Global Marketing and LIT Licensing Agency in place, we are in a great shape to roll-out our ambitious, long-term licensing programme.”

Source:www.banijay.com