NASCAR, LegacyHistoryPride announce fashion collaboration
NASCAR and LegacyHistoryPride – a provider of authentic fashion and apparel that celebrates and supports America’s historically Black colleges and universities (HBCUs) – announced today the launch of a new fashion collaboration blending the spirit, culture and legacy of HBCUs with the fast-paced world of America’s No. 1 motorsport.
“NASCAR fashion is surging right now and we’re excited to leverage that momentum to continue driving support of the African American community and HBCUs through this new collaboration with LegacyHistoryPride,” said Brandon Thompson, NASCAR’s vice president of diversity and inclusion. “We hope students and alumni are equally excited to sport the collection.”
The officially licensed collection features a custom-designed, co-branded “pit crew jersey” for twelve different HBCUs, including Claflin University, Clark Atlanta University, Grambling University, Howard University, Morehouse College, Morgan St. University, N.C Central University, Norfolk State University, Prairie View A&M University, VA State University and Winston-Salem State University.
LegacyHistoryPride™ designed the unique racing-inspired jerseys, each including a number that represents the year the institution was founded. The jerseys retail for $90 and are now available online at shoplhp.com/collections/nascar and on campus at select university bookstores.