Toy market news

Natasha Crookes steps down from BTHA role to launch PR and public affairs consultancy

Natasha Crookes, the director of public affairs and communications with the British Toy and Hobby Association, is stepping down from her role this October to set up her own PR and public affairs consultancy.

Crookes first joined the BTHA in 2002 as Deputy Toy Fair organiser, taking over the head of Toy Fair position in 2003. She moved on to run the communications and public affairs team in 2007 and has led its work ever since.

She has been responsible for establishing the Make Time 2 Play campaign and the setting up and work of the Sustainability committee as well as working with Jerry Burnie on the important toy safety campaign on online marketplaces. Most recently she has been instrumental in guiding BTHA members through the turbulence of Brexit and COVID with the wider team, representing member interest with all levels of government.

Natasha has been a positive voice for the industry with media, regulators and stakeholders. She will continue to serve members until she leaves her role on October 12th this year.