Nelvana appointed merchandising agency for MGA Entertainment in Canada

Corus Entertainment’s Nelvana announced its new licensing agreement with MGA Entertainment, one of the fastest growing and largest privately held toy and entertainment companies in the world. As its licensing agent in Canada, Nelvana will handle all consumer products licensing, marketing, and retail support in Canada, outside of toys, for MGA’s household name brands such as the award-winning L.O.L. Surprise!, Bratz, Rainbow High, Little Tikes, and the highly popular, global sensation MGA’s Miniverse.

Looking forward to the cooperation 

“Our Nelvana licensing team has experienced impressive success growing brands through Canadian licensing and retail programs and we are delighted to welcome MGA Entertainment’s juggernaut brands to our portfolio,” said Carly Slack, Director, Licensing, Retail & Marketing, Nelvana. “MGA is a master of innovation, creating acclaimed brands such as L.O.L. Surprise!, Bratz, and Rainbow High, rebuilding beloved Little Tikes, and launching new properties such as MGA’s Miniverse. We’re really excited to work together and find new and creative ways to further brand affinity among fans in Canada.”

Source:  NELVANA APPOINTED MERCHANDISING AGENCY FOR MGA ENTERTAINMENT IN CANADA - Corus Entertainment