Neopets announces partnership with Evolution

Neopets is thrilled to announce a new partnership with Evolution, a leading US based licensing agency. This strategic move, effective April 2025, aims to enhance brand relevance and drive licensing growth. Together, they seek to strengthen Neopets' presence in the global entertainment and gaming landscape by forging high-profile collaborations and expanding into new product categories and markets.

Neopets announces the partnership with Evolution to expand its global licensing opportunities.

The announcement follows a record-breaking year in 2024, during which Neopets experienced a threefold increase in its player base, with daily active users (DAU) peaking at nearly 250,000 and monthly active users (MAU) surpassing 400,000 – the highest in the past decade. The brand also collaborated with over 30 partners to extend its reach across multiple categories. 

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Source: www.prnewswire.com