NERF opens first Euroepan Action Xperience in Manchester

NERF Action Xperience, an action-packed entertainment attraction, has opened at Trafford Palazzo in Manchester, its first location in Europe.

The new NERF Action Xperience spans 35,000 square meters and offers four action-packed NERF zones seven days a week. These include a battle zone where the powerful Gelfire blasters, which are not yet officially available for sale, can be found. There will also be themed blaster battlegrounds, training activities and a NERF sports arena.

The venue is operated by Manchester-based entertainment specialist Rocafella Leisure under license from leading toy and games manufacturer Hasbro.

Chris Hayes, Rocafella Leisure’s Chief Executive Officer, said: “We’re over the moon with the feedback from our trailblazers, and we can’t wait to welcome so many more faces through our doors following our official launch in Manchester. We had a clear vision of what we wanted to achieve, and I’m incredibly proud of our team for bringing that to fruition. The initial feedback has accelerated our plans to expand the concept into further regions throughout the UK.”

Source: www.inparkmagazine.com