New “Bluey“ Brand Director at BBC

BBC's "Bluey" is getting a new brand and marketing director in Robin Gay. In his new role, Robin Gay will report to Marketing Vice President Harriet Newby-Hill. His responsibilities will include leading the global brand and marketing strategy, working closely with the licensing team and executing worldwide campaigns for the globally popular and growing children's series.

Newby-Hill commented: “I am absolutely thrilled that Robin is joining BBC Studios to lead the brand and marketing strategy for our beloved ‚Bluey. Robin’s experience, creativity and thoughtful leadership style will be of huge value as we enter the next phase of sustained global growth for ‘Bluey.’”

Source: www.bbc.com