Toy market news

New collectible Line-Up – L.O.L. Surprise! Loves Mini Sweets – set to hit Stores internationally in June

MGA Entertainment announces the "sweetest co-branded collectible collaboration" ever with L.O.L. Surprise! and Hershey's, MIKE AND IKE, PEZ and more

MGA Entertainment announced the "sweetest news" today – the launch of an all-new, first-of-its-kind co-branded collectible line of L.O.L. Surprise! dolls in collaboration with internationally-known confectionary partners including Hershey's Kisses, MIKE AND IKE, PEZ and more.

The new collection, L.O.L. Surprise! Loves Mini Sweets, features L.O.L. Surprise! characters decked out in candy and sweets-inspired fashions and looks. The colorful collection is set to hit shelves mid-June in the U.S., Canada, Australia, Germany and the UK, with additional markets planned in the future.

This collectible new series of dolls combines the global sensation that is L.O.L. Surprise! with the sentimental charm of brands that are sure to spark sweet memories for parents and collectors alike.