New Hype Gear virtual fashion line for „The Voice“
Exclusively available on HiberWorld's avatar creation platform Ready Player Me, Virtual Brand Group (VBG) has unveiled a digital hype gear fashion line for The Voice brand.
Ready Player Me is a digital avatar provider that offers an embeddable avatar creator that metaverse developers can integrate into their apps and games to save time while generating engagement and additional revenue streams.
Currently there are more than 20,000 metaverse developers in the company’s avatar creation network. This licensed Hype Gear collection will support VBG's global fashion-focused expansion strategy for The Voice franchise.
Powerhouse: The Voice
“With a global reach to over 150 territories, The Voice is a powerhouse with universal appeal and a unique position at the intersection of music and fashion,” said Hiber CMO, Sean Kauppinen. “It is a perfect brand for our community as our users look to identify and associate with brands and entertainment that represent them and reflect their interests in our growing network of 3D worlds.”
Source: www.thelicensingletter.com