New Lego Duplo Peppa Pig sets revealed

The LEGO Group is thrilled to reveal the brand-new Lego Duplo Peppa Pig sets in collaboration with leading toy and game company Hasbro.

Inspired by everyone’s favourite pig, toddlers can immerse themselves into the colourful world of Peppa Pig through Lego Duplo sets coming this summer.

This year marks the 20th anniversary of Peppa Pig and it’s the perfect occasion for the new Lego Duplo Peppa Pig sets to spark imagination and inspire fun play opportunities where toddlers can develop their fine motor skills.

New building adventure

The new sets combine the building adventure of Lego Duplo play with colourful settings, iconic characters, and storytelling from the popular preschool animated series.

The four new sets offer great play experiences that inspire role-play and creativity, and like any Lego Duplo set, they have been thoughtfully designed with Learning through Play at the heart to provide kids with the opportunity to develop both EQ (Emotional Quotient) and IQ (Intelligence quotient) skills while playing out their stories. For instance, when roleplaying daily routines, toddlers learn to understand feelings, strengthen imagination and creativity and well as building relations, all while having fun.

Unique play experience

The Lego Group and Hasbro have teamed up with branded entertainment destination leader Merlin Entertainments to create unique play experiences with Lego Duplo Peppa Pig play areas coming to select Merlin Entertainments attractions and theme parks. The first Lego Duplo Pepa Pig play park area will open in Billund, Denmark on March 23rd at Legoland Billund.

This will be followed soon after by Europe’s first standalone Peppa Pig Theme Park soon to open in Günzburg situated next to LEGOLAND Deutschland.

Source: www.newsroom.hasbro.com