New license agreement between COTY and ETRO

Coty announces that it has signed a new agreement with luxury Italian fashion house, Etro, to produce and distribute its signature fragrance lines and home scent collections beyond 2040. Coty and Etro will work together to explore new categories and innovations to grow the brand’s beauty portfolio.

Long-term partnership

This deal establishes a long-term partnership between Coty and Etro, one that is anchored in the companies’ shared values of innovation, exploration, community, and creativity. The new partnership further reinforces Coty’s reputation as the go-to partner for Fashion Houses and global brands looking to create or elevate their beauty portfolios.

Coty will assume the development, production, and distribution of all Etro perfumes and fragrances. This partnership will cement Etro’s position across established markets and categories, while actively driving expansion into new opportunities and segments by leveraging Coty’s expertise and global distribution footprint.

Source: www.coty.com