New partnership: IMC Toys and El Reino Infantil
As part of this agreement, IMC Toys' musical content will be integrated into El Reino Infantil's main YouTube channel. This includes the following IMC series:
Cry Babies Magic Tears, BFF, VIP Pets
The channel currently has over 60 million subscribers.
The partnership will see some of the Kitoons content appear on El Reino Infantil's YouTube channels in eight different languages, including Spanish, English, Portuguese, Russian, Italian, French, German and Romanian. This multilingual concept aims to increase the Kitoons' global appeal and ensure that children around the world can slip into the stories in their native language.
Source: www.toybook.com