New tariffs on Chinese goods affect the US toy industry deeply

The U.S. toy industry, with annual retail sales of over $28 billion, is struggling with the additional tariffs imposed on goods imported from China.

Given that most toys in the US market are made in China, the new tariffs leave US toy brands like MasterPieces with little choice but to share the burden with players in the industry's supply chain, including end consumers.

"Tariff is bad for toy companies, because in the end, nobody makes so much money (that) they can just accept it. So they have to pass it on to the consumer to the end, to the kids, the families," said Steve Reece, managing director of Kids Brand Insight, a toy business consultancy based in Britain.

U.S. retail sales of toys fell 7 percent in 2023 amid high inflation and haven't rebounded, according to data issued by The Toy Association.

Source: http://www.china.org.cn/world/Off_the_Wire/2025-03/14/content_117767039.htm