New toyco Wyncor makes its industry debut at the Spielwarenmesse 

Private Investment firm Jstar Capital has launched a new toyco called Wyncor that’s operating out of Miami, with a focus on manufacturing original and licensed toy lines worldwide. Headed up by former ZAG and Mattel exec Helena Perheentupa, the company will unveil licensed ranges for Paramount and Hasbro brands to retailers at Spielwarenmesse. 

Wyncor is helmed by COO Helena Perheentupa, a 13-year Mattel Germany veteran coming off a two-year stint running ZAG Play’s toy division. In her new role, Perheentupa will spearhead Wyncor’s operations and unveil the company’s first product lines at Nuremberg Toy Fair this week. 

Fresh out of the gate, Wyncor has already secured global toy rights to several major brands from Paramount (Teenage Mutant Ninja Turtles, SpongeBob SquarePants, PAW Patrol), Hasbro (Transformers, Peppa Pig, Monopoly), ZAG (Miraculous) and the Emoji Company. 

It will leverage these licenses in original product lines including its Miraball surprise eggs, ReClay toy compounds, SwopPop fashion bags, Mon Ami plush and OozySqueezy sensory toy blind bags. An initial rollout of these licensed ranges is due to hit Target, Fred Meyer and Meijer stores across the US this spring.

https://kidscreen.com/2024/01/22/new-toyco-wyncor-makes-its-industry-debut-in-germany/