NRF Survey Reveals Top Toys and Gifts for the Winter Holidays

A new survey from the National Retail Federation and Prosper Insights & Analytics reveals the most popular toys and gifts consumers plan to purchase this holiday season.

“The holiday season is in full swing and while many consumers have made progress on their shopping lists, most shoppers will make the majority of their purchases over the coming weeks,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. “Whether shoppers are looking to spread out their purchases or seeking the best deals, retailers are ready to help consumers with all their shopping needs this holiday.”

Expected to reach record levels

NRF forecast in November that holiday spending is expected to reach record levels during November and December and will grow between 2.5% and 3.5%, totaling $979.5 billion to $989 billion. 

The most popular gift categories this season include clothing (54%), followed by gift cards (44%), toys (36%), books, video games and other media (31%) and food/candy (30%). 

Internet as most popular source

The internet remains the most popular source for gift ideas, with 44% of shoppers using online search for inspiration. Other top sources include friends and family (36%), in store (30%) and wish lists (26%).
 
“Younger shoppers continue to embrace social media for gift ideas, with those between the ages of 18-24 more likely to find inspiration through platforms such as TikTok (28%) and Instagram (27%),” Prosper Insights & Analytics Executive Vice President of Strategy Phil Rist said. “These shoppers are also more likely than any other age group to purchase jewelry, with 30% planning to gift these items.”

Take a look at the Top Toys for Holiday 2024, according to NRF.

Source: https://nrf.com/media-center/press-releases/nrf-survey-reveals-top-toys-and-gifts-winter-holidays