Orbico & Authentic Brands Group partner to expand Champion in EMEA
Orbico Group (Orbico) and Authentic Brands Group (Authentic), a global brand development and licensing platform, today announced a new licensing partnership for the iconic Champion brand. This strategic alliance lays the foundation for a long-term collaboration that will unlock new opportunities for growth and development for Champion and both companies across EMEA.
10-year license
Through the agreement with Authentic, Orbico has entered into a 10-year (with options to extend) license for the Champion brand for Europe, the Middle East, and Africa with Authentic, and to also acquire the Champion Europe legal entities and retail stores currently operating Champion in EMEA, subject to required regulatory approvals.
Further expanding presence across Europe
Champion Europe, headquartered in Capri, Italy, currently operates in 36 countries, employs more than 1,300 people and has more than 90 retail stores across the region. The company plans to further expand its presence across Europe in the coming years. For Orbico, this strategic partnership is a springboard for expanding its operations across all European markets. Orbico will leverage its expertise and decades of experience in distributing global brands to enhance Champion’s strong business in several key markets.