Toy market news

Orchard Toys announces European distribution agreement with Tomy

Leading educational games and jigsaws manufacturer Orchard Toys has confirmed a distribution agreement with Tomy to support its plans to expand the Orchard Toys brand within GAS, Belgium and France. Partnering with Tomy will ensure continued support of existing retail opportunities as well as the development of major businesses within the regions.

Orchard Toys through Tomy are looking to replicate the success the company has seen in the UK with a company that can offer regional distribution and local infrastructure.

A range of Orchard Toys products have been localised to ensure they are appropriate for these regional markets and will be available in a four-language format (French, German, Dutch and Italian) specifically for France, Germany, Austria, Switzerland and Belgium.