Toy market news

Pamela Mastrota joins The Toy Foundation as executive director

The Toy Foundation (TTF) has a new leader to guide the organization in its mission “to provide philanthropic support and the vital commodity of play” to kids and families “under stress and in dire situations” around the world.

The Toy Association and TTF’s board of trustees tapped Pamela Mastrota to serve as executive director for the 501(c)3 charity. Mastrota joins the foundation from Make-A-Wish Metro NY & Western NY where she served as CEO. During her time at Make-A-Wish, Mastrota reduced the wait time from two years to seven months for kids’ wishes to be granted.

In her new role, Mastrota will lead TTF as it works to expand its national pediatric hospital grant program and launches an industry-wide diversity & inclusion (D&I) initiative. Additionally, the efforts of The Toy Bank will continue and grow as Mastrota develops communications and fundraising strategies.