Toy market news

Panini Brand Licensing program lands in Brazil

Four deals have been closed that will bring Panini licensed products to Brazil

A broader range of licensed products from Panini are set to be available in the Brazilian market. It marks the first activity since an agreement was signed between Panini S.p.A. and Vertical Licensing, the designated agency representing the Panini Brand in the territory.

Four deals have already been closed that will bring Panini licensed products to Brazil, with negotiations under way for further collaborations.  

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