Pascual and LaLiga bring Spanish flavours to Morocco

Bifrutas, the leading juice-milk brand from the Pascual company, is making further advancements in its internationalisation process and strengthening its position in Morocco by working with LaLiga.

Special edition

The brand has designed a special edition of its products with LaLiga Santander players, which will go on sale exclusively in the North African country in 2022 and 2023. Bifrutas has been present in the market for more than 15 years and is appreciated by Moroccan consumers for being the perfect combination of milk, fruit juice and vitamins A, C and E.

Several flavours

The juice-milk brand from Pascual is already available in Tropical, Mediterranean and Pacific flavours in shops and supermarkets in Morocco thanks to local distribution partner Activ Distribution. Over the next two years, consumers in Morocco can continue to enjoy the unique and refreshing taste of Bifrutas with every sip and can do so courtesy of a partnership that will see the quality flavours of Spain promoted in Morocco through the beautiful game.

Source: www.laliga.com/en-GB/news/pascual-and-laliga-bring-spanish-flavours-to-morocco