Peanuts expand licensing program in the UK, EMEA and India

Peanuts Worldwide is expanding the licensing programme for the iconic Peanuts brand in the UK, EMEA and India with new cross-category partners in collaboration with WildBrain CPLG, a trusted licensing partner for leading brands worldwide. New licensees include Anya Hindmarch, Steiff, Faguo, Raeburn, Kaparda and more ahead of the Peanuts 75th anniversary in 2025. WildBrain CPLG represents Peanuts in the UK, EMEA, India and APAC on behalf of Peanuts Worldwide. 

WildBrain CPLG has also signed several global deals including premium plush partner Steiff who has launched a high-end collectable set featuring Charlie Brown and Snoopy to kick off the 75th anniversary, a limited-edition Snoopy Beagle Scout plush and a Snoopy ‘Friends’ plush with more to come in early 2025.

Zara Home

Zara Home is on board for a new Peanuts collection themed around pizza and cooking launching globally in October, and an additional Zara girls’ apparel launch in autumn builds on the successful long-standing fashion partnership between Peanuts and the retailer. Pull & Bear and Lefties are also set to release a range of women’s, kids’ and men’s clothing worldwide.

Original Marines in Italy 

In Italy, Original Marines will release a baby range for 3 -36-month-old boys, and a Halloween kids’ apparel range will be available at United Colors of Benetton in October.

Kaparda in France

A further collaboration with Kaparda in France is set to launch in October featuring high-end mens’ apparel while Faguo has launched a capsule collection of seven pieces for men including a pair of trainers. The range, featuring Snoopy carrying a baguette while wearing a beret, saw the cap, socks and t-shirt quickly selling out in stores. French jeweller, Titlee, is releasing a monthly Snoopy pin, as well as a range of Peanuts earrings, necklaces and bracelets.

New apparel in India 

In India, new apparel ranges for all ages are launching across multiple retailers online and in-stores including Lifestyle, Max, The Souled Store and Pantaloons and online with Redwolf and Bewakoof.

Source: www.wildbrain.com/trade-news/peanuts-licensing-programme-expands-in-the-uk-emea-india