Toy market news

Penguin launches Peter Rabbit: Friend to Nature to celebrate the outdoors this summer

Penguin Random House UK and its Peter Rabbit team has launched a new annual campaign aimed at encouraging children and their carers to enjoy being creative in nature this summer.

The Peter Rabbit: Friend to Nature campaign has also tapped the popular lifestyle blogger, Laura Brand as its ambassador to create and present a series of filmed tutorials on the Peter Rabbit website. The nature-filled activities will be shared every Friday in July to inspire parents to enjoy the outdoors with their kids.

The weekly content series is based around themes of nature and friendship and will run throughout the month culminating on International Friendship Day on July 30th.

In addition, a series of classroom activities and learning resources have been developed for KS1 school children with Puffin. These will be hosted online and mailed to 37K primary teachers in the UK and made available to key English language-speaking territories.

Peter Rabbit: Friend to Nature will launch on Friday, July 9th with new tutorials uploaded every Friday throughout July.

www.peterrabbit.com