Penske Media announces PMC Brand Group

Penske Media Corporation (PMC)announced the restructuring of its domestic licensing team and the creation of its new PMC Brand Group (PMBG), an in-house agency dedicated to building licensing programs, partnerships, and consumer products for PMC’s distinguished portfolio of brands which includes Rolling Stone, Variety, Billboard, SXSW, TheGolden Globes, VIBE, SHEMedia, The Hollywood Reporter, Robb Report, and many more.   

Extending the touch points of PMC's iconic brands

Thomas Ferguson, VP ofLicensing, Partnerships & Consumer Products will lead the team which includes Laura Ongaro, Associate VP, Licensing & Partner Management andNoelle Hickey who has been promoted to Associate Director, Marketing &Partner Management. 

“The PMC Brand Group was created to refine our approach to extending the touch points of PMC’s iconic brands,” said Ferguson. “This is also a signal to the industry that we are not only focused on new and existing partnerships but also the growth, long-term success and strategic vision of each deal we bring in on behalf of the brands.” 

“We’re uniquely positioned to support the PMC Brand Group across the business. Our digital ad sales, editorial, social and e-commerce teams have the ability to amplify and support our licensing partnerships through thoughtful storytelling and campaigns with a360-degree approach,” said Craig Perreault, Chief Digital Officer,PMC.  

“We’re proud of our brands and the legacy they carry with them," said Ferguson. “As we consider deals moving forward, we are looking to evolve the brands by pushing boundaries with innovative products, world class experiential concepts, and best-in-class partners.”

Building partnerships

With businesses spanning industries including Entertainment, Music, Fashion, Beauty, Art, Sports andLuxury, the PMC Brand Group looks to build partnerships and cross-sell the brands for maximum impact and to lead consumer experiences within these sectors.

Additionally, the PMCBrand Group will work closely with PMC’s Strategic Solutions Group and theInternational Markets team in collaboration with our world-class sponsors and licensed media partners globally.

Source: www.pmc.com