People of Play welcomes Shannon Swindle

People of Play (POP) is excited to announce that Shannon Swindle, a respected leader in the toy and game industry, has joined the organization as the new Director of People of Play. Shannon brings a wealth of experience, knowledge, and passion for the industry, making her an invaluable addition to the team.

Previous role and new challenges

In her previous role as Inventor Relations Manager for Games at Moose Toys, Shannon played a pivotal role in helping grow the company’s Games division by building strong relationships within the inventor community. Her work on licensing 18 games over the past two years, including award-winning products, such as Pickleball Blast, has solidified her reputation as a creative force and trusted collaborator in the toy and game world.

Strengthen connections

As Director of People of Play, Shannon will lead initiatives to strengthen connections within the global toy community, spotlight innovation, and celebrate the creators and contributors who bring joy to millions of children and families. This appointment reflects The Toy Association’s commitment to elevating creativity, innovation, and consumer engagement across the toy industry, while further enhancing the impact and reach of the POP events.

Shannon will report to Mary Couzin, senior vice president, founder/leader of People of Play at The Toy Association. Together, they will focus on expanding the People of Play division of The Toy Association, including POP Week’s Inventor Pitch & Innovation Conferences, the TAGIE Awards, the Young Inventor Challenge, the Chicago Toy & Game Fair, and the POP platform.

Source: Press Release via Carve Communications