Toy market news

Perch acquires Gutter Games, makers of #1 Amazon UK game Beat That!

Perch, a leading acquirer and operator of Amazon and other D2C brands at scale, today announced the acquisition of its first British brand, Gutter Games. This marks the first closed acquisition in Europe since Perch established a local market presence.

Gutter Games is a much-loved UK games publisher with over 20,000 positive reviews, specialising in family, party and drinking games. Their product range includes UK & US best-selling family game “Beat That!”, which has reached #1 in the Amazon UK Toys and Games category and #2 in the same category in the US.

The business was founded by Kate and Zak Walton, a husband-and-wife entrepreneurial team. What started as an idea hatched at home after their New Year’s Eve party plans were scuppered by two broken down cars, soon became a cupboard full of handmade prototypes and dozens and dozens of hours play-testing with friends and strangers.

By Christmas 2017 their story had been picked up by UNILAD and other British media outlets, securing them their first international distribution agreement. Perch will expand the brand and product range, and invest in the growth of its B&M distribution network to capitalise on the massive and growing family games category.

The brand is now truly global, selling into Germany, Italy, Spain, France, Australia, New Zealand, Romania and the USA, and with a roadmap for further expansion.