Phoenix: new joint venture led by WHP Global
WHP Global, in collaboration with an affiliate of Simon Property Group ("Simon"), Brookfield Properties ("Brookfield"), and Centennial Real Estate ("Centennial"), announce the formation of PHOENIX, a new retail operating platform, which received court approval to acquire a majority of Express, Inc. operations. Upon closing, PHOENIX will operate all direct-to-consumer (DTC) commerce in the U.S.A. for Express and Bonobos.
PHOENIX will serve as a financially revitalized DTC retail platform and set the stage for long-term growth for the Express and Bonobos brands. PHOENIX will focus on strengthening the core operations of Express and Bonobos, ensuring the continuity of over 450 physical stores, e-commerce operations and the preservation of nearly 7,000 jobs across the country.