Phygial Merch deal: Hybrid Meta, Warner Bros. Discovery Global Consumer Products

Hybrid Meta and Warner Bros. Discovery Global Consumer Products (WBDGCP) enter into a pioneering partnership. The collaboration aims to bring limited-edition physical apparel to market alongside digital collectibles that offer real value and a genuine customer experience.

Next generation offering

Phygital Merchandise (physical and digital). The partnership will see the launch of limited edition collections authenticated on the blockchain, including products from franchises such as DC, Hanna-Barbera, Looney Tunes, Rick and Morty and The Matrix, as well as potential unique collaborations with artists and designers.

Phygital products have grown in popularity over the past year due to the demand for proof of authenticity, collectible ownership and valuable digital experiences.

Pioneering licensing

Dubai-based Hybrid Meta is a pioneer in phygital fashion, creating the only phygital ecosystem for officially licensed merchandise. The partnership with WBDGCP is the world's first between a phygital company and a Hollywood studio. It is part of Hybrid Meta's strategy to secure world-class licenses in entertainment, sports, music, games and art and help them commercialize this revolutionary concept.

Source: www.licensinginternational.org