Toy market news

Pixar’s ‘Lightyear’ generates lackluster buzz at the movie theater

First film from the Disney-owned studio in theaters in more than two years earns $51 million domestically in its opening weekend

Fewer families than expected went this weekend to see “Lightyear,” underscoring the challenge of winning big audiences in a summer crowded with movie blockbusters. “Lightyear” posted box-office sales of $51 million in the U.S. and Canada, the 16th-best opening weekend ever for Pixar Animation Studios, owned by Walt Disney Co.

wsj.com