Playboy enters into multiple new China license agreements

Lifestyle company and owner of Playboy, PLBY Group, announced that its China joint venture (the “China JV”) has entered into several new licensing agreements with unrelated, third-parties based in China. The series of new agreements is comprise a five-year license agreement with Guandong Duhan Industrial Co., Ltd (“Duhan”), establishing a stronger manufacturing and marketing channel for Playboy-branded men’s and women’s apparel and accessories in China. 

Three-year license agreement

In addition, the China JV has entered into a new three-year license agreement for footwear, bags, and specialty apparel, extended its license agreement for underwear, and entered into a new event and venue license agreement that will bring sophisticated and distinctive Playboy-branded venues to Chinese consumers in major cities, including Shanghai, Beijing and Hangzhou.

Source: www.globenewswire.com