Playgro introduces Fun First platform for joyful play experiences

Playgro introduces the Fun First platform, which emphasises fun and enjoyment for the family when interacting with young children.

Playgro's intention is that this change will help to further emphasise the need for playful experiences and the positive impact they have on children's development. At a time when 'unplugged' parenting, unstructured playtime and an emphasis on mental wellbeing are on the rise, the company wants to differentiate its brand and offer a compelling alternative to the stress-inducing, performance-orientated narrative so often seen in the category.

Playgro now has an international footprint as a company, demonstrating its presence and influence in the toddler toy category with retailers in over 110 countries. With a wide range of toys for children from 0 months to 2 years that stimulate the imagination of children on all continents, Playgro stands for quality, innovation and, above all, fun.

Source: www.thetoyuniverse.com