Playmobil: New branding for toddlers series & 50th birthday

The toddler series from Playmobil will appear under a new name and branding in future. As part of this, Playmobil has renamed its product line for toddlers from Playmobil 1.2.3 to Playmobil Junior. In addition to the new name, all products will now be made exclusively from plant-based materials and feature sustainable packaging.

Since the beginning of 2024, the new brand's playsets have been made from plastics that are 90% plant-based and no longer from fossil materials.

This makes Playmobil the first major toy manufacturer in the world to offer a complete product segment made from plant-based materials. While the first playsets will be available from February 2024, the conversion of the entire product range is planned by the middle of the year.

Celebrating the 50th birthday

Playmobil wird 50 Jahre alt. Unter dem Motto „Join the Party“ feiert Playmobil das ganze Jahr 2024 den runden Geburtstag. Es wird besondere Jubiläums-Editionen geben, neue Angebote für Erwachsene, Jubiläums-Kooperationen und jede Menge neuen Spielspaß für die kleinen und großen Fans der Marke. 

Focus on Kidults

Playmobil board member Bahri Kurter emphasized the brand's great potential at the start of the trade fair: “Every child and adult really knows Playmobil. And we still see a lot of potential, especially in the adult sector. We will significantly expand our offerings in this segment and thus expand our target groups. We focus on collectables, on collectibles of high quality and originality.”

Source: www.toyworldmag.co.uk  and www.playmobil.com