PlayMonster Group announces new CCO

PlayMonster Group LLC announced that Brian Fitzharris has joined PlayMonster as the new Chief Commercial Officer (CCO).

With an impressive background in the toy industry, Fitzharris brings a wealth of experience that will undoubtedly strengthen PlayMonster’s global market position and enhance both client and vendor relationships. In this new role, he will be responsible for driving the growth and success of North American, UK, and International Sales. Fitzharris will also lead the Marketing organization, e-commerce operations, go-to-market strategies, and drive global sales growth while optimizing revenue and profitability.

“In this dynamic era of play and innovation, the PlayMonster portfolio stands as a cornerstone in the arts & crafts, toys and games categories. I am excited to join such a strong team of knowledgeable, talented and dedicated people, ” said Brian Fitzharris, PlayMonster CCO. “Between the strong items and brands we have in the portfolio and the best-in-class partnerships that the team has established, PlayMonster has the ingredients required to elevate the business to new heights of creativity and market prominence.”

Fitzharris joins PlayMonster after a 17-year tenure at Mattel, where he held several critical senior leadership roles, including Global Marketing positions on iconic brands like Hot Wheels and Barbie, International Marketing roles in Europe and Asia Pacific, and, most recently, as the Head of Sales to Walmart / Sam’s Club. His extensive experience across functions and geographies will be instrumental to the construction and execution of PlayMonster’s strategic roadmap.

Source: www.playmonster.com