Toy market news

Plus-Plus to open UK & Ireland subsidiary

Plus-Plus has appointed experienced toy industry executive, Phil Hooper, as managing director Plus-Plus UK & Ireland Ltd.

Following success in the US and Nordic markets, where Plus-Plus operates a direct to market model, the company has confirmed its move to develop one of Europe’s biggest markets with the opening of a UK & Ireland subsidiary from January 2023.

toyworldmag.co.uk