Pokémon and Overtime partner for Overtime Elite Jersey and Lifestyle Collection
Overtime has teamed up with The Pokémon Company International for a groundbreaking partnership that combines pop culture, entertainment and sports with a unique jersey and lifestyle collaboration for all eight Overtime Elite teams. The league will unveil the jerseys during the Pokémon Playoffs beginning February 18, and the lifestyle collection will launch on Pokémon Day on February 27, the annual celebration of Pokémon fandom that commemorates the launch of one of the world's most successful entertainment franchises.
Lifestyle collection
Each OTE team will receive a customized jersey, and there will be a complementary lifestyle collection that offers fans a unique way to represent their team in both sports and everyday life. The designs feature popular Pokémon and design elements that blend seamlessly with the unique identities of the OTE teams, bringing together two worlds that have captivated their respective audiences.
The partnership will come to life in the OTE arena with customized LEDs, integrated marketing opportunities and Pokémon-inspired referee uniforms during the Pokémon Playoffs. On Pokémon Day, February 27, when the collection launches, Pikachu and Gengar will be live.