Pol Benedí joined DeAPlaneta
DeAPlaneta Entertainment is pleased to announce that Pol Benedí has joined the company’s Kids & Family Division as Head of Franchise & Marketing, starting in his new position inApril.
Pol Benedí has worked for several years on the creation of the Barça Licensing & Merchandising division at Football Club Barcelona, having consolidated the Barça brand internationally inside the world of Licensing. As Head of Franchise & Marketing at the Kids & Family division of DeAPlaneta Entertainment, he will work towards the consolidation of the company’s IPs in this area.
About this appointment, Pol Benedí has stated: “It is an honor to join this team at DeAPlaneta Entertainment, Europe's leading company in entertainment for kids and families. I look forward to bringing all my experience acquired in the Licensing world to the Kids & Family division to consolidate, expand and launch established brands such as MILO and future hits such as Hero Inside or Magic Lilly. I'm very excited to join a team that really enjoys what they do!”. Pol Benedí’s new position was previously held by Luisa Ramírez.