Preshow Noël Toys & Games creates „Fan Zone“

Preshow Noël Toys & Games is pleased to announce the launch of „Fan Zone", the 1st major professional event dedicated to entertainment products for kidults, fans and collectors.

“Fan Zone“ will take place on the same dates as Preshow Noël, from 18 to 22 November 2024, at the Hôtel Barrière Le Royal in Deauville.

Kidults: an increasingly important segment

With an increase of 7% in 2023, or 75 million euros in additional turnover, purchases by kidults are the main growth driver for the toys and games sector, accounting for 28% of its activity in 2023 (source: Circana - January 2024).

A tailor-made event to meet the needs of professionals looking for the latest trends and new products for kidults, fans and collectors.

”Fan Zone” is an exceptional opportunity to bring together the community of professionals working in the Pop culture, Kidult, Geek, Fans, Licensing and Collection sectors for 100% business meetings.

Fan Zone is based on a concept that has already proved its worth at Preshow Noël: one-to-one meetings in rooms transformed into private showrooms showcasing the collections. Distributors and suppliers are housed in the same hotels, providing the best possible conditions for socialising and networking: cocktails, lunches, coffee breaks, etc.

Source: www.preshow-noel.fr