Primark sets out growth plans for Italy

Primark has recently announced plans to open five new stores across Italy. The plans include an investment of 50 million euros in Italy and will lead to an expansion of its store presence in the country to 20 stores.

5 new stores

Primark opened its first store in Arese in 2016, almost 8 years ago, and has grown steadily since then. The existing 15 stores currently employ 4,500 people in various positions. In the next few years, five more stores will be opened, four of them in new cities, namely:

• Porta a Mare shopping center (Livorno)
• Metropolis shopping center, Rende (Cosenza)
• Maximall Shopping Center, Pontecagnano Faiano (Salerno)
• A new store in the city center of Genoa
• A second store in Turin

Luca Ciuffreda, director of sales in Italy: "Opening new stores across Italy is about more than just another store. It is about creating employment in local communities. It is about growing our business and reaching more customers. It is about bringing more sustainable fashion at affordable prices to even more customers in Italy. Just last week we published our second Sustainability and Ethics Progress Report and I am proud to share that 55% of Primark clothes sold this year contained recycled or more sustainably sourced materials, up from 45% last year. As well as that, our award-winning Primark Sustainable Cotton Programme (PSCP) has celebrated its 10th anniversary, with almost 300,000 farmers trained in more sustainable farming methods – surpassing the target of 275,000 farmers by the end of 2023. As consumers continue to prioritise value, we are standing by our promise to offer more sustainable affordable fashion to everyone."

Source: www.corporate.primark.com