Sanrio announces epic celebration of 50 years of Hello Kitty

Sanrio is launching a gigantic celebration for the upcoming 50th birthday of the iconic Hello Kitty. The celebrations start in November and there will also be plenty of opportunities to celebrate in the coming year. Many surprises await fans of the cat in both the digital and physical worlds.

Promoting friendship

Hello Kitty wants to promote friendship with everyone in the world - including in the digital space. In the run-up to its 50th anniversary, Hello Kitty will be launching several digital promotions that will appeal to both existing fans and new generations so that they can continue to discover Hello Kitty online.

Events, collaborations and products

Sanrio will launch new digital tools alongside collaborations (Steve Aoki) and events, including an AR app, short animations on TikTok, monthly promotions in My Hello Kitty Cafe on Roblox and a presence in the digital world of Zepeto. 

Additionally, the Japan Society of Northern California (JSNC), known for its commitment to promoting understanding and friendship between the U.S. and Japan, has presented Hello Kitty with the Cultural Ambassador Award, recognizing her as an international symbol of peace and friendship. 

Source: www.prnewswire.com