Publisher Malìa Edizioni launches Il Milanese Imbruttito collection
Since late October, Italian bookstores have been showcasing the latest products from Malìa Edizioni, publisher of the Giunti group, created under license from Il Milanese Imbruttito, an agreement managed by Maurizio Distefano Licensing agency.
Strategic partnership
This strategic partnership represents a significant milestone in the brand’s growth. Known for its unique tone and narrative universe, Il Milanese Imbruttito continues to captivate millions of fans daily. Leveraging the creativity and editorial expertise of Malìa Edizioni, the deal has produced a collection of items that embody the brand’s essence. The result is a perfect blend of practicality, humor, and style, bringing the spirit of Il Milanese Imbruttito into everyday life.
Defined by humor characteristic
The collection, defined by the irreverent and self-deprecating humor characteristic of Il Milanese Imbruttito, features products like the “365 Giorni di Sbatti” Tear-off calendar, the Sticker pack, the “Che Sbatti” and “Bella Storia” Notebooks, and the Book of Answers—perfect as a Christmas gift to bring an imbruttito twist to everyday life.
True cultural phenomenon
Il Milanese Imbruttito has masterfully transformed the frantic pace of Milan’s daily life into a true cultural phenomenon. With its signature blend of sarcasm and self-irony, the brand has created a distinctive language and iconic characters, turning everyday chaos into an endless source of hilarious comedy. Supported by a passionate community of millions, Il Milanese Imbruttito has evolved into a universe of its own—spanning digital content, exclusive collaborations, and projects that extend its philosophy far beyond the web.