Pudgy Penguins expands Pudgy Toys to 2nd major nationwide retailer

Pudgy Penguins is now available in the collectibles aisle at Target stores nationwide. This is the second launch of Pudgy Toys in a major U.S. retailer and is yet another milestone that demonstrates the continued success of Pudgy Penguins' uniquely innovative retail strategy. Pudgy Toys turns the digital collectible characters, that are part of an online gaming experience powered by the zkSync blockchain, into a popular line of physical products, seamlessly blending the physical and digital worlds for consumers.

The success of Pudgy Toys

Pudgy Toys, a line of plushies, figurines, and collectibles inspired by the Pudgy Penguins NFT collection, launched in May 2023 on e-commerce platforms and quickly became a No. 1 seller on Amazon in three separate categories, won Toy Insider's Top Summer Toy of 2023. In September 2023, Pudgy Toys debuted in 2,000 Walmart locations, and earlier this year announced the expansion of its Walmart relationship with the addition of 1,100 new locations. This exciting new partnership with Target amplifies Pudgy Toys' retail presence and bridges the gap between digital assets and traditional retail, paving the way for an innovative consumer experience.

Source: www.prnewswire.com