Puma and KidSuper launch new collection
Created through the lens of football, the collection takes its inspiration from PUMA’s heritage of athletics, bringing pastel colorways, specially designed patterns, and modern aesthetics into the form and function of sportswear.
Coming-of-age
Warm-up gear like the Cellerator Track Pants and Cellerator Track Jacket are both adorned with a stylized take on PUMA’s leaping cat logo, complemented by outerwear like the Reversible Vest and MMQ Jacket that are covered with custom mosaic patterns. Bespoke “KidSuper Academy” graphics appear on essentials like the Graphic Tee and Crewneck, while the Trapper hat and Gloves add to the collection’s individual character. The collection’s campaign is guided by the coming-of-age motifs portrayed in SCRAM!, depicting the disparate cliques of New York City coming together to showcase the latest PUMA x KidSuper drop.