Puma and Mattel sign global licensing agreement

Mattel and PUMA have partnered to launch two exclusive Hot Wheels-inspired collections set to launch in 2025. This collaboration combines PUMA's rich history in sportswear with the iconic branding of Hot Wheels, creating a unique fusion of sportswear and dynamic automotive culture that will excite young fans.

As part of the agreement, PUMA and Mattel will design and launch exclusive Hot Wheels-inspired footwear and apparel. The collections will combine the iconic Hot Wheels flames with streetwear and will be aimed at a global Mattel and PUMA audience

Source: www.totallicensing.com/puma-and-mattel-sign-global-licensing-deal-for-two-hot-wheels-collections/