PUMA and Palomo Spain’s second collection

For Spring / Summer 2023, PUMA and Palomo Spain have joined forces again to create a collection paying homage to classic surf culture with an immersive, genderless and accepting edge.

Inspired by 60’s and 70’s surf culture

The second PUMA x Palomo Spain wardrobe is inspired by surf culture ranging from the 60’s and 70’s - theera in which surf culture emerged as the ultimate expression of freedom, adventure and a laid-back, freefrom conformity take on life - to the aesthetic that crystallized in the early 2000s. 

“We wanted to get into aworld we had never explored before”, says Alejandro Gómez Palomo, Founder and Creative Director ofPalomo Spain. “A surfing theme was perfect for Summer, and it immediately brought us back to icons of theculture such as Bruce Brown’s documentary The Endless Summer and Stacy Peralta’s Dogtown and Z Boys,but also to our own teenage memories from Tarifa beaches in the early 2000s, and the surfer boy look thatwas so prevalent in Spain back then.”

Source: www.about.puma.com