Rainbocorns by ZURU on Roblox

New Zealand toy manufacturer ZURU will launch its globally successful Rainbocorns on Roblox in March, bringing them out of the toy box and into the world of gaming. The new Roblox game will extend the Rainbocorns universe into the digital space, combining the products, the webisodes and the songs from the Rainbocorn album into a playable experience. Children are taken on an adventure in Rainboville, they have to take care of their Rainbocorns and solve various tasks.

Continuing upward trend

"Our Rainbocorns continue their upward trend," said Tim Schulz, Country Manager DACH at ZURU. "The brand has been hugely successful since its launch eight years ago. The game on Roblox now offers the opportunity to extend the Rainbocorns experience for children. Our new Roblox adventure invites kids young and old to raise their Rainbocorns and explore different areas in the Rainboville world that they already know from the products and webisodes (...)."

Source: www.brandora.de