Rainbown High conquers US and Europe

Rainbow High has shown great performance worldwide throughout the current year, the doll collection has revolutionized the category thanks to its spectacular costume design and unusual articulation for a fashion doll.

According to data presented earlier this month by Circana, the leading global consumer behavior analysis consultancy, Rainbow High was November's top fashion doll in the United States; number one so far this year in the United Kingdom, Germany and Italy; the second best-selling fashion doll in France in October; and the number 5 most-ordered product in the overall toy category.

Isaac Larian, CEO of MGA Entertaiment had only words of praise for all his teams in each geographic location where they achieved these goals. In addition, through his social networks, he announced that Rainbow High has become the second best-selling toy in France. He emphasized that the lack of innovation in toys would be the biggest obstacle for the industry in 2024.

Source: www.nacionjuguetes.com