Ravensburger celebrates 50 years of the blue triangle

August 14, 1974 was an important day for Ravensburger. Since its founding in 1883, the company had used a variety of different trademarks for its books and games – until that day 50 years ago, when a triangle with the Ravensburger lettering was registered at the German Patent Office. This was the beginning of a success story: the blue triangle developed into a consumer favorite, ranking at the top of brand surveys. And it embodies values: enjoyment, education and togetherness. It is no surprise a Ravensburger product can be found in most German and many family households worldwide.

Turning point in 1974

The company has changed its trademarks quite often since it was founded in 1883. Initially, it used the initials "OM" of its founder Otto Maier, and later a triangle in a wide range of variants and colors. Then came the turning point in 1974: The industrial designer Prof. Hans Köhler recommended the company should adopt a uniform trademark for all products with a clear, unmistakable design: a blue, isosceles triangle with the lettering "Ravensburger" placed in the lower right corner. The decision to use the blue triangle was a milestone: it brought consistency and recognizability to the publisher's image and was the beginning of consistent brand management.

A clear case: triangle, blue, bottom right on the product

The color and shape were chosen deliberately and reflected the company's self-image: a triangle represents clarity, stability and harmony. Blue, on the other hand, signals reliability, calmness, relaxation and safety and is the favorite color of most Germans. The placement was also no coincidence. The bottom right-hand corner is the "grabbing corner" on game and puzzle boxes when they are pulled off the shelf, or on books where the pages are turned – a brand you can feel.

A trusted brand abroad too

Ravensburger sells its products on all continents, in around 100 countries, with sales offices in Europe, the USA, Canada, Mexico, China and Japan. Alongside the toy brands BRIO and ThinkFun, the blue triangle is the group's best-selling brand. Just like in Germany, it is also positioned abroad as a premium brand with high-quality content, appealing in particular to quality-conscious consumers. This distinctive Ravensburger brand has developed so well internationally that it now generates around three-quarters of its sales abroad.

Source: https://www.ravensburger-gruppe.de/en/press/index.html