Toy market news

real sale finalised

Change of real management

The German real GmbH has new owners in the form of the family office of the Tischendorf entrepreneurial family and a team of real managers. As of 1 July 2022, the new management team will take over real GmbH with 63 stores.
The previous real management will leave the company as planned on 1 July 2022. The Supervisory Board of real GmbH would like to express its gratitude for the work performed by the management team:

"Bojan Luncer (CEO), Michael Dorn (CFO/CRO) and Oliver Mans (CPO/CMO), as a competent and experienced management trio, have successfully led real operationally through this challenging transformation phase from the very beginning. Especially in the difficult months of the Corona crisis, they have always kept the company on course despite extensive changes. For this, they deserve our special thanks and respect," said Patrick Kaudewitz, Chairman of the Supervisory Board of real GmbH and Chairman of the Board of Directors of SCP Retail Investments S.A..
"We came on board two years ago to guide real through a challenging time," says CEO Bojan Luncer. "The company was facing a profound restructuring. Our overriding goal in this transformation process was always to preserve as many jobs as possible. We achieved that. In the end, more than 220 locations were handed over to a new operator and their employees were transferred to new employment."
With the closing, a "significant milestone" had been reached. With the completion of the sale as the last step of the transformation process, the real stores can now be continued at 63 locations nationwide under the new brand name "mein real".