Revere Ware seals licensing partnership with Revere Shanghai

Full Sail IP Partners, LLC, owner of Revere Ware, the venerable cookware brand, has announced a new international license deal for the Revere brand with Revere (Shanghai) Enterprise Development Limited in China. The licensing of the Revere Ware brand to Revere (Shanghai) Enterprise Development Limited in China will see the development of an exclusive range of pots and pans.

This partnership heralds a new era in the brand's global market presence as it brings its values and heritage to the Chinese market.

Alan Kravetz, CEO of Full Sail, expressed enthusiasm for the partnership: “Our alliance with Revere (Shanghai) Enterprise Development Limited is more than a business venture. It’s a bridge between cultures, uniting the timeless American legacy of Paul Revere with the dynamic future of global cuisine. We are embarking on a journey that celebrates our past while embracing the infinite possibilities of the future.”

Source: www.totallicensing.com