Rockit Apple partners with Kung Fu Panda

Innovative New Zealand apple company, Rockit Global, has launched its biggest collaboration to date with Universal Products & Experiences for DreamWorks Animation’s legendary Kung Fu Panda Franchise.

The global marketing campaign has kicked off in China Mainland, Taiwan and Hong Kong, and will then launch in other markets including Malaysia, Indonesia, Singapore, the Middle East and the United States later in the year as Rockit looks to significantly grow its consumer brand.

World's leading animated properties

“Kung Fu Panda stands out as one of the world’s leading animated properties, enabling us to reach millions of new consumers who are looking for fun, engaging products for the entire family to enjoy. Collaborating with Kung Fu Panda is another significant milestone towards our goal of becoming the world’s most loved apple brand,” said Rockit General Manager Global Marketing Julian Smith.

Digital, in-store and social activities

The partnership includes in-store activations, special Kung Fu Panda packaging on Rockit™ apple packs, digital and social activity, events, promotions and merchandise.

“We are really looking forward to launching the collaboration with our customers and industry partners to mark the first shipments of Rockit™ apples arriving in key markets – China Mainland, Hong Kong and Taiwan – as we gear up for our biggest season yet. We will export around 200 million apples this year – almost double last year’s volume – to our ever-expanding network of international markets.”

Improving numbers

Consumer awareness for Rockit is also improving each year, with 88% of premium consumers recently surveyed stating they love Rockit. “This trend looks set to continue, with 2024 being the first year where Rockit will fulfil 12 months’ supply from New Zealand, achieved through increasing national plantings, along with our distribution channels and shelf space overseas. This ensures consistent quality for Rockit™ apples, no matter where they are sold in the world,” said Smith.

Kung Fu Panda Franchise is the largest, and first worldwide partnership for Rockit, coming off successful promotions in China with PacMan in 2021, Illumination’s Minions in 2022 and Pokémon in 2023.

Source: https://www.rockitapple.com/rockit-apple-packs-a-punch-with-kung-fu-panda/