Sambro and Toikido join forces

Toikido has teamed up with Sambro International to launch its latest Piñata Smashings collectibles and toys collection.

The new three-year partnership will see Sambro offer an extensive range of craft items, stationery, bags and novelty items. The products will be available across the EMEA region.

Aiming to engage children with hidden characters

The new range reflects the core brand DNA of the Smashlings universe and aims to engage children with hidden characters. Key composite products include the Surprise Sand Eggs, Great Tree Crystal Growing Kit, Slurping Smashling and Bash Sand Eggs, Squelchum.

Stationery backpacks

Sambro is also developing a line of stationery backpacks shaped like the popular Smashlings characters and filled with a variety of collectible products. In addition, the toy supplier will deliver an exclusive range of Smashlings Piñata Puzzle Palz™, its IP range of puzzle erasers that allow children to build, play and erase while collecting their favorite characters.

Looking forward to a new collaboration

Will Ochoa, Chief Commercial Officer at Toikido, said: “Our studio’s success has been built on great ideas and talented partners who can bring them to life, which is why we’re so thrilled to be working with Sambro, a company internationally renowned for its award-winning licensed merchandise, and ability to make it accessible in stores globally.”

Source: www.sambro.com